http://www.fastcompany.com/44620/deviants-inc
"Here's the raw truth: Deviance is the source of all innovation. It's the wellspring of new ideas, new products, new personalities, and, ultimately, new markets."
- Ryan Matthews & Watts Wacker (coauthors of The Deviant's Advantage: How Fringe Ideas Create Mass Markets (Crown Business, September 2002) -
